Green Auto Market – Extended Edition offers market data and analysis on this new and growing industry

Green Auto Market imageHere’s a summary of an article that was just published in Green Auto Market – Extended Edition………

Reaching more fleets and other stakeholders at clean transportation conferences
No doubt, ACT Expo 2014 was a success – with increased attendance and excellent keynote speakers and workshops. The challenge is reaching more fleets that need a lot more information, hands-on experience, and time with knowledgeable peers who can help them bring the right clean vehicles and fuels to their workplaces. Here are my thoughts on what could help events reach more stakeholders.

I invite you to take a look at another issue of the monthly subscription version of this newsletter – Green Auto Market – Extended Edition. This newsletter offers market data and analysis on this emerging global industry.

Topics/issues covered in Extended Edition include:

  • Monthly sales numbers for hybrids and electric vehicles.
  • ​Stock market performance on green transportation publicly traded companies.
  • Fuel prices on gasoline and diesel with comparisons to alternative fuels.
  • Infrastructure: US fueling and charging stations.
  • Government policies impacting the industry.
  • Introduction of car and truck offerings in EV, hybrid, fuel cell, natural gas, propane autogas, and other emerging alternative fuels and technologies.
  • Marketing campaigns that are reaching decision makers in consumer, business, and NPO segments.
  • Deployment of green vehicles and fueling/charging infrastructure networks.
  • Capital investments from public and private entities.
  • Developments in international marketplaces impacting clean transportation.
  • Smart transportation — including autonomous/driverless vehicles, telematics, carsharing, ridesharing, and connected cars.​

It’s $75 per year for a subscription. Got to this page for more information, and the PayPal subscription link.

What Green Auto Market readers are most interested in – and what needs to happen for this industry to move forward

reader surveyMany thanks to readers who’ve taken the survey this month. Your responses were insightful and very similar to what I’ve learned from having conversations with stakeholders in the industry, reading media coverage, reviewing survey reports, and reading studies by market analysts. Overall, plug-in electric vehicles, hybrids, hydrogen fuel cell vehicles, and natural gas vehicles (in that order) have the most interest; the charging and fueling infrastructure is right up there, too. It was also rewarding to get feedback on what’s needed in the marketplace for my business, LeSage Consulting,– and to see that it fits in with what stakeholders have been saying to me for a long time about the need out there for effective educational content to address concerns about ownership costs and range anxiety – and if this new industry is making a real difference with environmental issues, governmental policies, and economics.

Educating market segments on the financial side of the question is top priority – acquisition costs and incentives, lifecycle ownership costs, and how it all compares to traditional gasoline ICE vehicles. Availability and accessibility of charging and alternative fueling stations was also high on the list. As for the most important stakeholder groups, consumers finished first, followed by fleets, government agencies, and OEMs (car and truck makers).

There is a lot of interest out there in what’s going on in other industries and technologies and how it will affect automotive and transportation. As for the top five related topics that readers want to stay current on:  next generation batteries for electric vehicles and hybrids; global market conditions for alternative fuel vehicles and clean transportation; regulatory, political, and economic issues affecting alternative fuels and vehicles; futuristic advanced technologies used in fuels such as biofuels and biomass, hydrogen, methanol, dimethyl ether (DME), and renewable natural gas (also known as biogas); and how alternative fuels and energies are being used in other industries such as stationary units, air conditioning, power generation, and industrial applications.

So what’s the tipping point for getting green vehicle shoppers to make that purchase decision? What methods are most effective? Number one: vehicle specifications, pricing, and incentive data; Number two: ride and drives; Number three: answers to frequently asked questions; Number four: video interviews and presentations, and Number five: step by step guides making purchase decisions.

Special thanks to survey respondents who added open-end comments, which you can read below. There is fascination with advanced technologies and where vehicles are heading; creating the charging infrastructure that’s needed for electric vehicles to stride forward; and the source of energy – is that electricity really clean that’s fueling your zero emission vehicle? Here are the results from the reader survey……….

What topics are you most interested in reading about in Green Auto Market?

  1. Plug-in electric vehicles
  2. Hybrids
  3. Hydrogen fuel cell vehicles
  4. Charging and fueling infrastructures
  5. Natural gas vehicles
  6. Vehicle ownership and operating cost savings
  7. Research and development on advanced fuels and technologies
  8. Government regulations and incentives
  9. Vehicle emissions reductions
  10. Fuel-efficient driving and reducing idle time

What issues do you think need to be addressed to gain more interest and purchase activity from vehicle owners?

  • Total cost of ownership – green vehicle versus conventional vehicle  79%
  • Availability and accessibility of charging and alternative fueling stations  71%
  • Lifecycle ownership experience including charging and fueling, maintenance, repair, and remarketing  62.5%
  • Purchase price and incentives  54%
  • Safety of drivers and passengers in green vehicles  29%
  • Manufacturing and fueling the vehicle with energy efficient and environmentally responsible methods 25%
  • Gains alternative fuel vehicles are making in environmental, energy, and economic issues  21%
  • Payment methods for charging and fueling stations  21%
  • Ride and drive opportunities  21%
  • Connectivity with mobile devices  12.5%
  • Other:

  • Education related to how new technologies will be adopted over time. People in general need to put into context the magnitude of the change/transition that comes with moving away from gasoline ICE’s.
  • Long range between refueling events.
  • There are many smaller companies trying to start EV companies; they need access to funding. Only these companies want to bring the price of EV’s down; gas OEM’s don’t want EV’s and are not working on affordable EV’s. HELP!
  • New charging technologies, I read something a couple of months ago about a girl winning a science fair with almost instant charging. Real??
  • Since most electricity comes from coal powered plants how are they positively effecting the environment
  • Workplace charging infrastructure and programs
  • Technology transfer from auto racing use of hybrid and all-electric vehicles

How would you rank these stakeholder groups in importance for shaping the future of alternative fuel vehicles and clean transportation?

  1. Consumers
  2. Fleets
  3. Government agencies
  4. Original equipment manufacturers (car and truck makers)
  5. Transportation providers (such as delivery and trucking)
  6. Corporations
  7. Charging and fueling infrastructure providers
  8. Energy companies
  9. Auto dealers
  10. Environmental groups

What are some of the related topics that you’d be interested in reading about in Green Auto Market?

  • Next generation batteries for electric vehicles and hybrids  87%
  • Global market conditions for alternative fuel vehicles and clean transportation 65%
  • Regulatory, political, and economic issues affecting alternative fuels and vehicles 56.5%
  • Futuristic advanced technologies used in fuels such as biofuels and biomass, hydrogen, methanol, dimethyl ether (DME), and renewable natural gas (also known as biogas)  48%
  • How alternative fuels and energies are being used in other industries such as stationary units, air conditioning, power generation, and industrial applications 48%
  • Renewable energy including solar, wind, and hydro power  43.5%
  • Futuristic advanced technologies used in aerospace, auto racing, bikes, and military vehicles  35%
  • Sustainability campaigns in corporations, non-profit organizations, and government agencies  30.5%
  • Energy efficiency in manufacturing and production, residential and commercial buildings, and other areas 26%
  • Other:

  • Historical context of previous technology transitions (preference to transportation, but doesn’t need to be)
  • Driverless vehicles!!
  • Finding investors for new start-ups. Introducing new startups to your readers? The big auto guys don’t want EV’s and none of them are making money on EV’s. We need innovators like new start-ups that can bring affordable EV’s to the market

What methods do you think would be most effective in promoting support for purchasing decisions and public perception?

  • Vehicle specifications, pricing, and incentive data  65%
  • Ride and drives  52%
  • Answers to frequently asked questions  48%
  • Video interviews and presentations  43.5%
  • Step by step guides making purchase decisions  39%
  • Newsletters and blogs  22%
  • Whitepapers and reports  22%
  • Industry metrics including sales figures and alternative fuel prices  13 %
  • Podcasts and internet radio  13%
  • Other:

  • Actual range performance
  • Vehicle performance, vehicle appearance and comfort
  • Pricing, Pricing and Pricing.
  • Safety
  • Television
  • Carpool stickers

Big Picture: Don’t forget to take the Green Auto Market reader survey and to join a new LinkedIn group

reader surveyA reminder to take the Green Auto Market reader survey. Electric vehicles and related technologies (such as advanced batteries and renewable energy) are getting a lot of interest from survey respondents. Make sure to put in your word so that all relevant topics and issues are well represented. Click here to take the five-question survey. And check out a LinkedIn group that I started recently – Clean Transportation. There are 20 members so far representing a wide range of interests including the EV charging infrastructure, sustainability, natural gas vehicles, electric scooters, and fleet management.

And in other clean transportation news……

  • IHS Automotive says global production of battery electric vehicles and plug-in hybrids will rise 67% this year versus just 3.6% of all vehicles globally. Tightening European emission standards are part of the trend along with several new EVs rolling out this year such as the BMW i3 and i8, Audi A3 E-Tron, Mercedes-Benz B-Class EV, and Volkswagen E-Up (that won’t be sold in the US). That’s very interesting to read about as IHS is the largest automotive research entity out there now, and has not really been that supportive or interested in alternative fuel vehicles. So that report carries a lot of weight.
  • Tesla Motors was named one of the top five brands in Consumer Reports Perception Survey. Not bad for entering the market in 2008 with the Tesla Roadster, and rolling out the provocative Model S in the summer of 2012.
  • AeroVironment just rolled out what it says is the world’s first dual-voltage charging unit. TurboCord can charge at both 120 and 140 volts.
  • Biofuels may get a break if the president signs the Agricultural Act of 2014, which has passed through both the House and Senate. It’s based on expanding bio-energy production and supports non-food based biomass energy production such as cellulosic ethanol and woody biomass power.
  • Kia is introduced the all-new 2015 Kia Soul EV at the Chicago Auto Show. The Soul is one of three battery-based models Kia is showing at this year’s event; the automaker is also rolling out an updated version of its Optima Hybrid sedan, as well as the new Niro Hybrid Concept.