Feds in talks with California on fuel economy rules, On-demand mobility a very tough business to succeed in

Feds changing fuel economy rules:  Federal efforts to coordinate fuel economy
standards between its departments and with the state of California will be clarified in weeks ahead. National Highway Traffic Safety Administration Acting Administrator Heidi King said Tuesday at the Detroit auto show that a proposal would be released on March 30 with new fuel economy standards for light duty vehicles. President Donald Trump last year reinstated a review of NHTSA and Environmental Protection Agency rules for fuel economy and emissions to cover model years 2022 through 2025, which was part of his campaign to cut federal regulations. News of more talks between California and the Trump administration also came out this week. California Air Resources Board will be meeting in Washington this month with federal officials in an effort to reach agreement on phase two revisions that could sort out differences and avoid legal battles between automakers, the White House, and California.

Infiniti electrifying most of its upcoming cars:  Infiniti is joining Volvo and other near-luxury and luxury brands by electrifying its fleet by 2021 (with the exception of a few large SUVs). For these models, the company isn’t specifying whether it will include hybrids, plug-in hybrids, and batter electric vehicles in the electrified lineup. It will include BEVs that will have at least 200 miles of range, according to Infiniti and Nissan CEO Hiroto Saikawa. That range would be slightly farther than the new Leaf can go from parent company Nissan. “We are trying to position Infiniti as the premier electrified brand” as part of the five-year plan that will extend through 2022, he said.

On-demand mobility a very tough business to succeed in:  Another sad tale is being told in the less-than-a-decade old business of on-demand mobility. See Jane Go, a ride-hailing app for women riders transported by women drivers, closed its shutters on Tuesday, January 9.

“As a young start-up, we have been unable to secure the necessary capital funding to continue our operations,” wrote CEO Cassandra Miller in a note posted on Facebook. “I know discontinuing our service will be a significant loss for many that we serve.”

The service was created by Laguna Niguel, Calif., residents Savannah Jordan and her father, William Jordan, in 2016 to offer women a safer alternative in the ride-hailing market.

Just as Facebook has inspired hundreds of social networking startups targeted to special interests, mobility services are seeing a wave of specialized services emerge. You can have your kids picked up and taken home after their music lesson. Someone else can do all your grocery shopping that will be delivered to your front door or kitchen. Meals can be delivered quickly and cheaply to you at home, work, or a social gathering. Then there’s always the Uber and Lyft model of having convenient, quick, affordable rides – taking away the hassles of being stuck behind the wheel in traffic and having to find a parking space.

Ride-hailing giant Uber has been the Facebook of mobility, following its beta launch in 2010 and San Francisco rides starting up in 2011. The past year has been a near-death experience for Uber, with newly hired CEO Dara Khosrowshahi now expected to revive the company.

Navigant Research recently published an analysis piece comparing the challenge Netflix faces competing with Disney to what companies like Uber and Lyft face compared to global automakers. Netflix is burning through a great deal of cash in creating its own catalogue of films and TV series to compete. Uber faces competition from companies like General Motors, Volkswagen, Daimler, and Ford, which are starting up and acquiring their own mobility service business units.

Green Auto Market Extended Edition subscribers this week can view a study on where 10 leading mobility companies stand with investors in the number of funding rounds and total funding amount raised so far. Companies reviewed include Airbnb, Didi Chuxing, DoorDash, Gett, GrubHub, HopSkipDrive, Instacart, Lyft, Postmates, and Uber.

What’s next for fuel economy and emissions mandates: Who’s fighting the fight

President Donald Trump’s statement on Wednesday reopened the fuel economy and emissions midterm review through the next year, possibly up to the original deadline of April 2018. It’s expected that the Trump administration will weaken the mandate, which when set in 2012, was to double average fleetwide fuel economy to 54.5 mpg by 2025. That mandate was actually based on real-world window sticker average mpg in the high-30s when factoring in automakers’ ability to trade credits and other factors that go into the corporate average fuel economy numbers. The midterm review was included in the 2012 negotiations, with automakers pushing to take a look at how the 2022-25 phase-two period would be going.

The Obama administration and Environmental Protection Agency’s decision in January to finalize the rules before Trump took office intensified the conflict. Automakers had begun lobbying Trump right after he won the election to extend the review and soften the mandate; and organizations that had advocated for the fuel economy standard and its enforcement issued statements supporting the Obama administration’s move.

Here’s a look at the roles that several parties to the matter are expected to play:

Automakers: Ford, General Motors, Toyota, and Volkswagen have led the argument that the numbers aren’t there. Low gasoline prices have supported record demand for SUVs, crossovers, and pickups and dragged on demand for hybrids and small, fuel-efficient vehicles. Plug-in electrified vehicle sales have grown to about 1% of the total market, but the growth rate over the past year isn’t helping on the fuel economy front. In Michigan last week, Trump met with the CEOs of GM, Ford, Fiat Chrysler Automobiles, and top U.S. executives from Toyota, Nissan, Daimler, others.

Mitch Bainwol, chief executive of the Auto Alliance, which represents 12 major automakers, including GM, Ford and Toyota, applauded the Trump administration’s decision last week. “We applaud the Administration’s decision to reinstate the data-driven review of the 2022-2025 standards. By restarting this review, analysis rather than politics will produce a final decision consistent with the process we all agreed to under ‘One National Program’ for GHG and fuel economy standards,” Bainwol said.

He said the industry will work with the EPA, the National Highway Traffic Safety Administration and the California Air Resources Board “in carefully determining how we can improve mileage and reduce carbon emissions while preserving vehicle safety, auto jobs and affordable new cars and trucks.”

Truckmakers:  In August, the EPA issued phase-two standards to reduce greenhouse gas emissions coming from commercial trucks, buses, and vans, in three phases by 2027. The regulation is intended to cut carbon emissions by about 25% compared to the current rules. The trucking industry has not asked the Trump administration to reverse those rules, according to Sean McNally, spokesman for the American Trucking Associations.

Legislators: As expected, this decision continues to be more of a Republicans vs. Democrats debate. Republicans support the Trump administration’s decision, and like his argument on supporting American automakers grow their companies and create more jobs here. “We’re going to work on the CAFE standards so you can make cars in America again,” Trump said. “We’re gonna help the companies and they’re gonna help you.”

U.S. Senator Edward Markey (D.-Mass.) has been a vocal critic of the move. The action will lead to needless uncertainly for the auto industry, and consumers will end up having to pay more at the fuel pump, he said. He and other Democratic senators criticized the EPA emissions review before it had been issued. Senator Jeff Merkley said that its bad for the economy, environment and middle class families.

Consumer groups: In late February, Consumers Union (which publishes Consumer Reports) and the Consumer Federation of America sent a letter to Trump asking the administration to maintain the strong fuel economy standards – to help to lower fuel costs for middle class families across the country, support job creation and innovation, and improve air quality. Consumers Union’s research shows that consumers will have net savings of $3,200 per car and $4,800 per truck, over the life of a vehicle that meet the 2025 standards, even at today’s low gas prices. If gas prices rise, which two organizations expect they will, the savings would be significantly higher. Consumers will have more money to spend in other parts of the economy.

The two consumer organizations also make the case that automakers are already ahead of the standards through developing innovative, fuel-efficient technologies. “Thanks to fuel economy standards, the automakers have invested in innovative technologies to improve fuel economy, and their efforts have paid off. Automakers have not only met today’s fuel economy standards, but they have exceeded the standards in many cases, all while enjoying record profits and record sales,” the letter said.

Environmental groups:  These groups see the announcement as part of a larger move by the Trump administration to overturn the Obama administration’s policies on climate change, and disregard for long-term air pollution standards like the Clean Air Act. Environmentalists have vowed to sue if the Trump administration weakens the rules, which they expect to happen.

Natural Resources Defense Council thinks it makes no sense, since the mileage standards would save consumers money at the gas pump, make the U.S. less dependent on oil, reduce carbon pollution, and advance technology innovation. It was also one of the ways GM was able to go from bankruptcy and return to financial strength.

The American Council for an Energy-Efficient Economy said that the Trump administration’s move was a bad one. Best known for its “Greenest and Meanest” awards, the organization usually stays out of public policy. This time, the ACEEE released findings from its study: it would reduce fuel consumption more than two million barrels of oil by day by 2025; eliminate six billion tons of greenhouse gas emissions over the lifetimes of vehicles of model years 2012-2025; and would save consumers over $1 trillion at the gas pump.

California:  Trump didn’t mention California’s role in the future of the national standards. He won’t seek to revoke California’s clean car rules and zero emission vehicle mandate, according to a White House official. However, the official didn’t rule out the administration seeking to withdraw California’s authority on the matter in the future. Nine states and the District of Columbia have adopted its zero-emissions vehicle mandate, which uses a credit system that will require automakers to sell about 1.5 million passenger by 2025. These include battery electric, plug-in hybrid, and fuel cell vehicles.

Governor Jerry Grown and California Air Resources Board chair Mary Nichols have made strong statements that California will move forward on ZEV mandates regardless of what the federal government decides to do. They are taking things seriously, though. The state has hired former Attorney General Eric Holder in anticipation of legal challenges, according to the Sacramento Bee.

Market dynamics:  Automakers and advocates of clean vehicles have for years been debating the structure behind the federal mandates. Under the rules, automakers have to hit fuel economy standards for manufacturing fuel efficient vehicles, but will enough of them be sold to meet the fuel economy and emissions targets?

That debate brings up the commonly cited conundrum of which economic side has to lead the way: supply or demand? It could bring up the “If you build it, he will come” line to call in Shoeless Joe Jackson during the Field of Dreams movie. Or, what comes first, the chicken or the egg? Or, putting the cart before the horse.

On the consumer side, the U.S. has seen hybrid sales soften and stagnate, but PEV sales increase at a faster pace than hybrids did 15 years ago. That’s been driven by passionate Tesla fans, PEV advocates well represented by groups like Plug In America, and consumers who like to lead the way as one of the first to adopt new technologies, and others who like the deals they’re getting through incentives and fuel savings.

Fleets will be playing an increasing important part of the PEV sales drive. Beyond a few major fleets like UPS, most had taken a very hesitant approach to electrified cars and trucks. That will be getting a major boost by the campaign taken on by 30 U.S. cities, led by Los Angeles Mayor Eric Garcetti, to get good deals from automakers. They have about $10 billion in acquisition funds for about 114,000 PEVs for their city fleets. These could go to vehicles like police patrol cars, street sweepers, trash trucks, and other applications. Buying that many PEVs would increase the segments U.S. sales by about 72%.

Market forecasters see PEV and hybrid sales staying at about this level for now. However, that’s expected to increase dramatically in the near future, with one noted analyst expecting to see PEVs and hybrids making up 10% to 15% of total U.S. sales in the next 10 years. State incentives and federal tax credits play into it, along with extended range, improved performance PEVs coming to market. Ford said it will bring an all-electric SUV with 300-miles of range to market by 2020, GM started doing well selling the 238-mile range Chevy Bolt; Nissan has said a new generation Leaf with 200 mile range will be rolled out; and in January Tesla started making batteries at its Gigafactory for the Model 3 to roll out later this year.

China:  That country has been another important market for global automakers to consider for its PEV sales strategy. The numbers have been huge in recent years as China beat out the U.S. as the leading global PEV market. Government policies are starting to change, which appear to be softening that lead. Sales of “new energy vehicles,” the term China uses to refer to battery-electric vehicles, plug-in hybrids and fuel-cell cars, dropped 74% in January from a year earlier to 5,682 units, according to China’s auto association. The government had cut subsidies more than a fight at the beginning of the year. Rules may be revised that had mandated automakers to produce and sell certain volumes of PEVs in the market.

This Week’s Top 10: EPA and NHTSA differ on fuel economy decisions, VW showing second electric vehicle in I.D. family at Detroit Auto Show

by Jon LeSage, editor and publisher, Green Auto Market

Here’s my take on the 10 most significant and interesting occurrences during the past week………..

  1. Federal fuel economy standardsFeds differ on fuel economy rules:  It appears that the Environment Protection Agency and the National Highway Traffic Safety Administration are taking different approaches to working with the new administration on the fuel economy and emissions regulations; it may also signify the Obama administration supporting the standards but encouraging flexibility with automakers on how it’s all carried out. Last week, the EPA told lobbyist group Alliance of Automobile Manufacturers that the midterm review deadline won’t be extended beyond the Obama administration leaving office. That agency’s decision was expected by auto lobbyists who had appealed the EPA’s earlier ruling. About that time, NHTSA responded to a petition from groups representing automakers postponing the increase in penalties for noncompliance with the fuel economy standards. That increase would have gone back to 2015 model-year vehicles, but the amended version begins with 2019 model-year vehicles. In a separate decision, NHTSA granted a request for a formal rule-making process to be put in place – to resolve differences between greenhouse-gas standards overseen by the EPA and the fuel-economy standards administered by NHTSA. The penalty increase had comes from a law enacted last year for all federal agencies to raise penalty fees as a deterrent and to keep up with inflation.
  2. VW van:  In teaser photos sent out with a brief announcement, Volkswagen said that it’s now designing the second electric vehicle in the I.D. family. This one may be closer to a classic VW van or microbus, and is said to be “a multi-functional vehicle for a new era” that “links between the legendary origins of the Volkswagen brand and its electrifying future.” Like the I.D. sedan concept launched at the Paris Motor Show, it’s based on the Modular Electric Drive Kit (MEB). The German automaker says that I.D. can stand for purity in design language, and for a new generation of fully connected, all-electric vehicles from the company. Drivers will have a fully autonomous vehicle where the steering wheel retracts into the dashboard; and laser scanners, ultrasonic and radar sensors, and cameras monitor other vehicles and the electric VW’s surroundings. It’s another step in the automaker’s post-“Dieselgate” vehicle electrification strategy; and it’s scheduled to be revealed in more detail next month at the Detroit Auto Show.
  3. Tesla wins owner survey:  Tesla Motors won the owner satisfaction brand award from Consumer Reports’ readers for the second year in a row. For those taking the survey, 91% of Tesla owners said they would buy their Tesla vehicle again, while 84% of No. 2 Porsche owners would buy that same vehicle again. Tesla, Porsche, Audi, and Subaru remained in the top four spots from last year. In October, Consumer Reports recommended that Tesla resolve two structural issues in its Model X electric SUV – including problems getting the Falcon Wing doors to work correctly. Tesla owners who took the survey seemed to be less concerned about it than did Consumer Reports’ editors.
  4. DOE grants on alternative fuels:  The U.S. Department of Energy has announced more than $18 million in grants awarded supporting vehicle electrification, propane direct injection, and other alternative fuels. Odyne Systems will receive $2.9 million to develop and demonstrate plug-in hybrid work trucks (class 7) that reduce fuel consumption by more than 50 percent and eliminate fuel consumption during stationary operations. Blue Bird Corp. will receive $4.9 million to develop and demonstrate a battery-powered electric school bus that improves propulsion energy efficiency by 20-30 percent and that can connect to the electric grid (vehicle-to-grid). Blossman Services is being awarded $2 million to develop a 4.3L propane direct injection engine and emission control system that will be demonstrated on a package delivery vehicle.  PacifiCorp will receive $3.9 million to accelerate electric vehicle adoption by developing electric highway corridors along I-15, I-80, I-70, and I-84 in Utah, Idaho, and Wyoming. Gas Technology Institute (Des Plaines, IL) will receive $4.9 million to deploy multi-fuel stations (including electric vehicle charging stations, compressed natural gas, biofuels, and propane stations) and alternative fuel vehicles (including electric drive) along I-94 from Port Huron, Michigan to the North Dakota border.
  5. Uber moves to Arizona:  Uber used flatbed trucks, managed by its Otto subsidiary, to transport 16 Volvos used in its self-driving car test project from California to Arizona. While Otto specializes in running self-driving commercial trucks, it appeared that these trucks were operated by drivers. Uber’s move came after California’s Department of Motor Vehicles revoked the registration of the ride-hailing company’s self-driving cars because the company refused to get the $150 permits for testing autonomous cars that the state requires. Arizona Gov. Doug Ducey invited Uber to cross state lines on Wednesday and Thursday, including through a social media campaign; on Thursday, Uber left California for Arizona. There may be more than 16 self-driving vehicles that will be tested by Uber in San Francisco, and the company hasn’t provided a date on when testing will begin in Arizona.
  6. Sustainability report:  Waste Management this month released its annual sustainability report, which announced that the company recycled and composted more than 14 million tons of materials from the waste stream in 2015; and as a company, Waste Management is a net greenhouse gas reducer. Its fleet uses more 5,100 natural gas vehicles, which the company says is the largest fleet of its kind in North America. The company reported using technology at landfill-gas-to-energy facilities to power the equivalent of 470,000 households, offsetting 2.5 million tons of coal per year and 2.5 million tons of carbon dioxide emissions per year. You can view the report here.
  7. Honda and Waymo discussing self-driving cars:  Honda Motor Co. has been in talks with Google’s new self-driving car unit, Waymo, to test out some of the technology in Honda’s vehicles. Both companies said that it’s a research project and not a development deal for full-production vehicles. Honda may go beyond the preliminary phase to provide Waymo with vehicles that are modified to run the self-driving system; those Honda vehicles would join the existing Waymo fleet currently being tested in four U.S. cities. Honda follows FCA in making a self-driving vehicle test program. Michelle Krebs, an analyst at Cox Automotive’s Autotrader.com, sees Google and Apple more likely to enter technology partnerships with automakers rather than face the capital intensive and demanding regulatory clearance that vehicle manufacturers must go through.
  8. Land-fill free target:  General Motors has beat its landfill-free target four years early. In 2011, the automaker had set a goal to operate 150 landfill-free sites by 2020. This year, it added 23 of these sites, and now has 152 facilities globally that send zero waste to landfills. The company accomplished this through recycling used water bottles into engine cover insulation and recycling grinding wheels as sandpaper, among other initiatives. GM also partnered with Herman Miller and Green Standards to repurpose and recycle tens of thousands of pieces of office furniture and equipment.
  9. Hydrogen stations growing 10-fold:  Nikola Motor Co., which operates hydrogen fuel cell semi-trucks, will be rolling out a nationwide network of hydrogen fueling stations that will be accessible to other fuel cell vehicles. That would increase the U.S.’s present status of 33 hydrogen stations more than 10-fold to 364 more stations built by Nikola. This infrastructure network will begin construction in a year, in January 2018, and will begin opening in late 2019, according to CEO Trevor Milton. Toyota, Honda, Hyundai, Mercedes, and other automakers developing fuel cell cars, will be very interested in seeing this happen.
  10. VW ride-hailing in Africa:  Volkswagen has added a ride-hailing service in Rwanda as part of its mobility services, and to access a market that Uber hasn’t yet gained presence. Uber operates in several African countries, including Kenya where it launched in early 2015 and now faces competitive pressure from local companies. VW is working hard at expanding its electrified vehicle offerings and mobility services as it emerges from the “Dieselgate” scandal. Rwanda is thought to be a less competitive market, and a good one for VW to establish its presence in the region. The German automaker has been active on the ride-hailing front this year, having invested $300 million in Gett.