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Schneider Electric’s Mike Calise on what EVs and charging need to succeed

For Mike Calise, director of electric vehicles at Schneider Electric, mainstream adoption of plug-in electric vehicles boils down to widespread deployment of the charging infrastructure everywhere – homes, workplaces, retail stores, carsharing, car rental, and public sites. When asked about California’s recently enacted Electric Vehicle Charging Stations Open Access Act, Calise says he and his company support the open system for charging station access and payment. Calise says there are two larger issues to address than roaming – electric vehicle battery capacity and the number of charging stations out there.

The company would also like to see European Union countries adopt a consistent charge and plug standard, as it varies by which country you’re charging in now. Schneider Electric, a global company specializing in energy management, has been very involved in charging station installations across the US and Europe. Prominent recent installations have included Caesars Entertainment Corp. at its northern Nevada Casino properties, Red Cross Silicon Valley Chapter, and the Hacienda Business Park in Pleasanton, Calif.

Hacienda Business Park serves Oracle, Kaiser, and Schneider Electric and offers an interesting example of a new business model using an electric vehicle car-sharing service. This collaboration between Schneider Electric, Toyota, City Carshare, and other business park tenants, allows employees at this location to commute to work by train and bike and have a rental car available for errands, lunch, and other short trips, through City CarShare, with the EVlink charging infrastructure from Schneider Electric.

Fleets that are bringing in plug-in electric vehicles and on-site charging stations are discovering a few key benefits of making the investment – one of them being strengthening employee retention, says Calise. “Drivers understand the benefits of EVs, including the dollar-cost benefits – and it gets replicated (among their peers),” he said.

Workplace charging is definitely an amenity – an employee perk – and has been part of several companies strengthening their images in the community, he said. “Installing a $10,000 charger, and having HOV lanes in certain states, has employees bragging about it and the company they work for,” he said.

EVlink is a complete electric vehicle charging solution that delivers flexible, safe, reliable, and compatible charging of electric vehicles. Schneider Electric’s EVlink charging stations are used in public and private locations such as residential, retail stores, restaurants, resorts/hotels, hospitals, office buildings, universities, apartment complexes, and destination centers.

In late September, Schneider Electric announced its “Charge the World Change the World” initiative, a philanthropic program to give EV drivers an opportunity to have a meaningful impact on global sustainability when purchasing an EV charger. For every EVlink home charging station sold in North America, Schneider Electric will donate a solar powered, battery operated LED lamp to a family without access to electricity. Here’s a video to share with others – for every 100 views of the video, Schneider Electric will donate another light to a family.

Big Picture: Tesla Motors dealing with battery fire, September sales figures

Have you seen the YouTube video that went viral a few days ago – where passengers driving down a street in Kent, Wash., view a Tesla Model S on fire? The car struck metal debris on Oct .1 in the town near Seattle – said to be a “curved section” that fell off a semi-trailer. First responders said that the fire occurred in the electric vehicle’s lithium-ion battery. “The geometry of the object caused a powerful lever action as it went under the car, punching upward and impaling the Model S with a peak force on the order of 25 tons,” Tesla CEO Elon Musk wrote in a statement. “Had a conventional gasoline car encountered the same object on the highway, the result could have been far worse.” The driver was safe and only had good things to say about the car. Tesla’s booming stock price dropped 10% over two days but looks like it could be coming back. It will most likely turn out to be similar to what Chevrolet went through with the NHTSA report on the Volt lithium battery catching fire in a test; or to Nissan going through the wringer last year over the Leaf’s battery life receding in extreme heat conditions in Arizona. The Volt and Leaf are doing just fine, and the Model S will probably come through in sales and reputation if handled the right way by Tesla Motors.

In other Tesla news, the automaker is moving forward to direct sales in Virginia. The Virginia Department of Motor Vehicles and the Virginia Automobile Dealers Association reached an agreement late last week to allow the automaker to apply for a single dealership license. Tesla withdrew a lawsuit and now needs to get approval from the Virginia Motor Vehicle Dealer Board, the state regulatory agency that oversees dealers in the state, before it can begin selling vehicles in Virginia. Tesla Motors has taken another step toward expanding its fast charger options for Model S drivers. For $1,000, you’ll soon be able to get a CHAdeMO fast-charger adapter. While the 50 kilowatt CHAdeMO stations aren’t nearly as fast of the 120 kW Tesla Superchargers, there are a lot more of them out there on the roads – primarily in the Pacific Northwest region.

Correction: California funding of 100 hydrogen fueling stations
As reported by a Green Auto Market reader close to the story…. The coverage of California’s governor approving bills last week incorrectly reported funding for 100 hydrogen fueling stations in the state. It wasn’t $20 million in one lump sum – it needs to be described as “either $20 million per year or a potential total of $220 million during the life of the extended program (until 2023).” My reporting assumed that hydrogen stations would cost $200,000 each but it’s actually costing a bit more than that amount. So, if you catch incorrect reporting, please let me know. If you completely disagree with what I wrote, please let me know. It could inspire and fuel another commentary from me.

September sales figures didn’t break records, but the metal was still moving
Electric Drive Transportation Association just released electric vehicle sales numbers for September 2013. About 8,127 plug-in vehicles were sold last month – 4,477 plug-in hybrids and 3,650 battery electric vehicles. The numbers weren’t as high as August’s record sales, but they do show a 40% jump over September 2012. Cumulative 2013 sales for plug-ins were 117% higher than they were by this time in 2012. There were 33,576 hybrids sold last month, which correlates with the overall downward sales trend in new vehicle sales in the US market. Long term, it looked better – total sales for hybrids in 2013 were 21% higher than they were in the first nine months of 2012.

New book follows the money trail shaping renewable energy
“Do you get the feeling that the energy industry and the Congress that it owns are deliberately lying to you? If so, you are 100% correct,” according to an announcement that 2GreenEnergy.com Editor Craig Shields just had his third book published, Renewable Energy: Following the Money. The book features another set of interviews; the effects that economics and financial power have on the course of the energy industry are explored by high-ranking officers in the US military, lobbyists, scientists, economists, environmentalists, journalists, and heads of NGOs. I applaud Shields’ hard work and wide ranging perspectives on renewable energy and clean transportation. I admire how much he’s kept his word on staying in the trenches on where all of this is going as a business – whether that be through attending key conferences or interviewing experts of all genres for his books and blog. This new book digs into what I would describe as what “Deep Throat” ex-FBI official W. Mark Felt kept telling reporter Bob Woodward about the Watergate scandal: “Follow the money trail.”

CARB streamlines propane and NGV upfits, but Peter Ward calls for it to go further
The California Air Resources Board (CARB) has streamlined the process for propane autogas and natural gas vehicle upfits through approving changes to its rules. This brings the process closer to requirements of the US Environmental Protection Agency. Peter Ward of Alternative Fuels Advocates would like to see the process go further, where adjustments to the requirements could be made without having to go to the Board each time. It’s the first substantial revision to the CARB rules in 18 years. Ward would like to see continued cooperation and mutual interest continued between CARB and the industry. “Keep the regulations nimble,” he said.

Highlights from Plug-In 2013 in San Diego

Debate continued by panelists on how public charging should be funded. Some say it should be essentially free to the public – paid for by retailers wanting to offer consumers incentives for showing up and staying a while. Some charger makers and others argue that most of the charging is happening at home and the EV drivers should just have to swipe their credit card to charge somewhere else. However, one-time processing fees could be a problem for acceptance of these systems by consumers. Then there’s the problem of too many people charging during peak hours when utilities are limited in how much energy should be flowing to charging stations. It’s likely there are not enough EVs out there yet for it to be a problem, but the worry continues.
Via Motors has a contract to build and deliver $20 million worth of plug-in hybrid pickups and vans to over 50 participating fleets. The fleets will also be sending real-time data to the US Department of Energy to study for improvements in fuel economy and emissions.
ABB launched the Terra 53 for North America. This 50 kW DC fast charging station meets both SAE Combo and CHAdeMO standards for battery electric vehicles, all in one station.
A coalition of US and German automakers unveiled a public combo charger at the Fashion Valley Mall in San Diego—in an eVgo Freedom Station. It uses the CCS plug and combines a J-1772 Level 2, 240-volt charge point with direct current (DC) fast charging.
Eaton released its Dual AC Level 2 charging stations for simultaneous charging of two EVS. The stations can charge electric vehicle batteries up to three times faster than traditional charging systems to offer a cost-effective solution.

And in other news during a busy week…..

Clean Energy Fuels released its “Redeem” renewable natural gas fuel. The company says it is the first one to commercially distribute a renewable natural gas vehicle fuel made from waste streams such as landfills, large dairies and sewage plants directly to fleets around the country and at 35 public Clean Energy stations throughout California. Clean Energy says it’s 90% cleaner than diesel and comes from biogenic methane, or biogas – methane generated by decomposition of organic waste. The target is to produce and distribute 15 million gallons of Redeem in its first year.
General Electric Co, Whirlpool Corp, Eaton Corp and others are developing more affordable natural gas vehicle home refueling systems. For about a tenth of the price of current models, plus installation, they aim to sell the new units to the millions of homes across America that are already hooked up to natural gas pipelines. Energy providers in Georgia, California and Utah are working on distributing new refueling units in the next two years. Honda has also expressed interest in the new technology.
UK-based hydrogen fueling company ITM Power has a 4.45 million (pounds) project that will integrate its hydrogen energy storage and vehicle refueling system on the Island of Wight. It’s called EcoIsland Hydrogen Vehicle Refueller, which is supported by the UK’s innovation agency, the Technology Strategy Board.
General Motors is expanding its collaboration with the U.S. Army’s Tank Automotive Research, Development and Engineering Center (TARDEC) to develop hydrogen fuel-cell technology. It ties in with GM’s new fuel-cell development facility in Pontiac, Mich., which is about 20 miles from TARDEC’s new fuel-cell research lab in Warren, Mich. The two entities will focus on testing the durability and performance of fuel-cell materials. In related news, Daimler and GM will be investing in two other fuel cell projects aimed at advancing the vehicle technologies and building out the fueling infrastructure. Daimler is putting about $500 million into a network of hydrogen stations in Germany over the next 10 years.
The Toyota RAV4 electric version took the top ranking away from last year’s winner, the 2013 Lexus GS 450h in the Automobile Club of Southern California’s 2013 Green Car Guide. Results come from the organization’s Automotive Research Center, which has been a leading vehicular emissions test lab since the late 1960s. Testers look at how hybrid, alternative fuel, electric, fuel efficient, and extremely low emitting gasoline-powered vehicles on the market are performing following a number of patterns vehicles are typically experiencing.
Kia will release the 2015 Soul EV, the first electric car from a Korean automaker to be sold in the US beyond concept cars displayed at auto shows.
The US Environmental Protection Agency wants to make right with consumers to avoid future fuel economy rating meltdowns like the ones we’ve seen lately. EPA will be giving more information about its audits and data submitted by automakers. Results from 20 recent fuel-economy audits will be released soon to the public to start the changeover.

Millennials and GenY: How to market green transportation and employ them without getting too annoyed

Most everyone reading business news these days and going to conferences are hearing a lot of information on young people, who are typically referred to as Millennials or GenY. The number of young people in this demographic is huge – kids of Baby Boomers are much larger in numbers than the previous generation, which has been called GenX. It’s good to get educated and updated on some of the study findings, as these people are being educated and employed, working up the ranks, and are making very significant transportation decisions. So here are a few trends and perspectives to think about…..

Age range: They’ve been born somewhere between 1980 to the mid-1990s – so they’re about 18 to 33 years old.
No longer in love with cars: While their parents got their drivers licenses soon after turning 16, that’s getting extended much longer these days – some of them up to age 20. Their interesting in buying a car or inheriting an aged family car is much less than it was 25 years ago. There’s a lot of concern among automakers and dealers that this huge market segment is buying fewer cars than Baby Boomers and Generation X – and that there’s quite a lot of them.
They are very interested in green transportation – hybrids and electric vehicles; car sharing and public transportation makes sense to them. They are more likely to embrace autonomous, driverless vehicles than their parents seem to be. They’re very utilitarian about transportation and don’t look forward to driving spacious cars and crossovers, luxury vehicles, or pickups like many other consumers in the US market. We’re starting to see a lot of recognition of these deeper trends from BMW testing out EV and urban transportation options, and Ford being active on intelligent highway consortiums. Automakers are starting to change their identities from vehicle manufacturers to transportation providers, and seem to recognize that it’s critical to go this route to engage brand loyalty from Millennials.
Extremely pragmatic and independent – with “Whatever!” being their teenager mantra: You may notice young people don’t carry some of the social order unspoken rules that their parents did. If they’re dating someone from another racial/ethnic group or have friends who are gay, lesbian, or bisexual, it’s not an issue for them. They don’t seem to understand their parents being uneasy about it. Dad might say, “Well, one of my friends in college was gay,” to offer support, and his son will tell him that he’s being discriminatory.
Don’t have the same work ethic and habits of someone over 40: Mom and dad might be willing to work really long hours and get pay raises, but their kids usually march to the beat of a different drummer. They tend to be focused more on basic living expenses and pragmatic necessities. Many times, they were given a lot of stuff already by their parents and it doesn’t impress them all that much anymore. They might get absorbed in a new project at the office for a few weeks, but won’t necessarily consistently deliver on what was asked of them by their employers. That can be a source of frustration for young employees and older supervisors who see a generational split.
Very special education: They received lots of awards at school from an early age for just about anything, including showing up in the classroom. Their parents demanded excellent education for them and moved them to the best high schools to get the highest test scores, earn college credits, and take music lessons. The sad part is that many of these kids have bachelor’s and master’s degrees and are struggling to get jobs.
Distraction is a problem: They grew up gaming and surfing the web – and do spend a lot of time staring into their phones. They’re capable of doing four things at once, but focusing on one task for very long can be tough for them – not to mention for their supervisors. There’s a lot of emphasis lately on distracted driving by young people being a crisis, according to safety specialists. However, that might be a bit extreme since there are less of them driving than in the past and cars are safer these days. The problem with people texting and talking on their smartphone while driving extends to all generations; state laws are getting tough to try and deal with it.
Get creative about connecting with them. As Scott Pechstein, VP of Sales for Autobytel recently told Automotive Digest, it’s taking a lot of work for dealers to reach young consumers. Facebook, social media, and reputation of the dealership is important to them. Social media and speaking to them via text in the style and method Millennials want to be spoken to are necessary to reach the market segment.
Younger people see cars quite differently: New car-sharing services, travel applications and other technological tools are contributing to a broader shift away from driving among Americans, especially younger ones interested in digital multitasking on the go, according to a study released by the US PIRG Education Fund. “Personal auto ownership used to be the clear ticket to mobility,” said Joanna Guy, of the Maryland PIRG Foundation. “For baby boomers, driving your car represented freedom and spontaneity. But today — especially for younger people — owning a car increasingly represents big expenses and parking hassles.”
Younger car shoppers (especially first-time buyers) are very interested in seven-inch touchscreens on the new compact Chevrolet Spark. Pairing is available to the iPhone or Android and other mobile devices for contact lists, stored music, reading and composing text messages, videos and slideshows, and other perks on Chevy’s MyLink infotainment system.
There are persuasive articles out there saying Millennials are more similar to previous generations than you’d think. While their style, communications, interests, and love affair with cars seems to be different than their elders, they are coming through with typical behaviors seen for many years in the workplace and retail environment. Much of that comes through their background – education, family, peer group, opinions, life experiences, etc.

Monsanto beats BP as “Most Evil Corporation” and adds Climate Change to its list along with GMOs

Agribusiness giant Monsanto has become a very telling symbol of the world we live in today – developing scientific formulas and technologies with huge moral implications and baffling complexities; behind-the-scenes political and economic power; brand identity without human personality; and becoming the enemy that we seem to need. Thinking about Monsanto can push buttons that apply to alternative fuels and advanced technology vehicles – potentially creating more problems than the solutions they were intended to deliver. Here are some points to consider….

This summer, results of a survey came out taken by NaturalNews that placed Monsanto far into first place as the “most evil company” at 51% of respondents. That was followed by the Federal Reserve at 20% (think Occupy Wall Street); British Petroleum at 9% (think Deepwater Horizon oil spill); Haliburton at 5% (think war in Iraq); and 3% chose McDonald’s (think “Super Size Me”). BP was definitely the villain for a long period of time after the gulf spill in April 2010, much like Exxon was after the 1989 Alaska oil spill.
Genetically Modified Organisms (GMO) has been the ominous issue for a few years now with Monsanto. Many people saw the film “Food Inc.” that devoted a large portion of the movie to uncovering the role Monsanto has been playing in pushing GMO. Genetically modified seeds end up in a lot of the processed food we eat through high fructose corn syrup; and most of the produce in supermarkets is now genetically modified – though Monsanto doesn’t control all of it. GMO is said to have started years ago to deal with insect infestations destroying cornfields and other crops, and eventually became the norm with Monsanto pulling strings in many state and federal lawsuits and legislative actions. Monsanto and other agribusiness giants defeated GMO product labels in several states last November that were put on the ballot to inform the public about what’s in the food they’re eating. Some of these anti-GMO advocacy groups talk about studies being done on the harmful health implications of GMO, but nothing definitive and official has really come out on it yet.
Monsanto looked like a real villain last spring when the US Agriculture Department had initially adopted the company’s requested loophole giving GMOs a lot of freedom and little regulation – called the Farmer Assurance Protection and also dubbed the “Monsanto Protection Act.” Many people were deeply disappointed with President Obama after hearing about it – thinking that an evil giant organization had corrupted a once admirable presidency. As of yesterday, that legislative rider is no longer effective due to the budgetary battle that’s still persisting in Washington with the employee furlough. There’s been a gap between the House and Senate version that will need to get sorted out, with the Senate wanting to delete the Monsanto provision.
Monsanto just acquired the Climate Corporation for $930 million. The acquired company works with data analytics on weather patterns and predictions to help farmers adapt to climate change. Weather monitoring, data modeling, and weather simulations are provided on how predicted weather conditions will affect crops. Famers are given technology tools to better manage their risks. Farmers can dig into the data on their computers and mobile devices that can be whittled down to their individual fields. Monsanto has been expanding its offerings and is moving into data services for agribusiness. Climate Corporation had previously attracted some big names into its list of financial backers including Khosla and Google Ventures.
There are some analysts who have deep concerns about the acquisition but are not getting any real attention in media coverage. They’ve expressed concerns over the solar radiation management (SRM, which controls sunlight before it reaches the earth) and geo-engineering (artificial modifications of the planet’s climate systems through SRM and Carbon Dioxide Removal) that Climate Corporation uses. These are quite complex issue and it’s not clear to non-scientists what’s going on behind the scenes with the merger and if these mysterious technologies are actually positive or negative.
Overseas markets are leery of GMO and tend to place restrictions on imports from US agribusiness. There was also a report back in May from watchdog group Food & Water Watch that accuses the US State Department of working with Monsanto and other GMO seed companies to push biotech crops overseas and expand the US market’s reach. The concern was that overseas farmers would be forced to buy genetically modified seeds and agrichemicals (as has happened in the US market). Last month, the US Department of Agriculture began evaluating whether or not to take action in the case of a Washington state farmer whose alfalfa crop was contaminated with a genetically modified trait that some export customers will not accept. Federal agriculture officials notified the USDA’s Animal and Plant Health Inspection Service that they had confirmed a “low-level” presence of a genetically engineered trait in what the farmer thought was a non-GMO crop. The trait was developed by Monsanto Co. to make plants able to tolerate treatments of Monsanto’s high sales-volume Roundup weedkiller.
Sustainability and cleantech publications Environmental Leader and GreenBiz offer mixed messages on Monsanto. There’s coverage of GMO disputes but it’s more business news than ethical warning. Monsanto’s fight with farmers, consumers groups and NGOs was mentioned as an example of corporations having their public image effectively assaulted. The writer says that the company was brought down by what these activists have been up to, but Monsanto appears to be alive and well. Its image has been assaulted but its stock price and business deals are booming. Another article listed Monsanto as one of the members of the Sustainability Consortium, which is an organization that creates sustainability standards for consumer products. So, its credentials in sustainability are a mixed bag, depending on what’s being written about.
The implications of Monsanto’s power are massive – beyond nearly everyone’s ability to clearly process and perceive. These dilemmas persist in every field. Every one of the green transportation fuels and technologies faces a stack of problems – some of them ethical and many of them in proving their value that’s needed to earn financial backing and stakeholder support. The biofuels community tends to stay in united support for all the renewable fuels coming out, though corn ethanol is a very tough fuel to support. Electric vehicles find their share of cynics making the case that these vehicles are in no way improving the environment. Natural gas faces the fracking issue; hydrogen fuel cell vehicles are quite expensive and won’t have the long-awaited “hydrogen highway” of fueling stations for several years, if ever at all. They all face the clichés and concerns of a new technology creating more problems than the solution it was intended to create.
Monsanto is the great unknown, the evil empire. It seems to be connected to the American tradition of looking for conspiracy theory. Monsanto has market value at about $55 billion on the stock market and has deep reserves – its ability to lobby and disseminate its marketing-communications message is quite strong. We don’t really know the full implications of GMO – and DNA engineering is pervasive in much of our food and medicine. There may be some benefits that we can’t yet see – and the same goes for its Climate Corporation acquisition and what it might offer for predicting and preparing for climate change. Still, there’s always the horrific vision of genetic modifications causing monster-like mutations or children having breathing and circulation problems that appear unexplainable and untreatable. GMO and Monsanto’s Climate Investment investment are packed with the unknown – we’ll have to wait and see how it turns out.

Big Picture: National Plug In Day gains a little bit of traction

National Plug In Day, now in its third year, is getting a little bit more popular – it took place in about 95 cities, up from 65 last year. Cupertino, Calif., saw about 2,000 attendees; overall somewhere between 40,000 to 50,000 people showed up on Saturday across the US and participated in test drives, tailgate parties, brief speaker presentations by well-known advocates, and parades. It expanded outside the borders this year to Holland, Mexico, and Canada. Every single electric car that you can think of was on display, along with Brammo electric motorcycles. Long Beach, Calif., saw a well-attended event at the California State University Office of the Chancellor, where smart USA served as the lead sponsor and announced three new Level 2 EV chargers. Attendees saw 245 plug-in electric vehicles and “60 Minutes” was there to film it.

Nissan was the lead sponsor for National Plug In Day, and announced that sales of its Leaf electric car have passed the 35,000 mark in the US since being launched in December 2010. Schneider Electric was another leading sponsor, promoting its EVlink product. National Plug In Day was once again organized by Plug In America, the Electric Auto Association, and the Sierra Club. Many of the attendees at these events are EV owners who enjoy the annual car shows and chatting with their fellow colleagues about the nuts and bolts of operating their cars – similar to those attending festivals for owners of classic, vintage cars. EV owners have been thrilled to see the number of EV models coming to market and the sales figures growing at a strong percentage rate. Famous fans were present – Ed Begley, Jr., Robert F. Kenney, Jr., and climate change expert Bill McKibben, spoke at microphones along with mayors and other elected officials.

Texas study and California senate bill significant to those following fracking process
A University of Texas-Austin study released last month found that methane emissions from new wells being prepared for production, a process known as completion, captured 99% of the escaping methane—on average 97% lower than estimates released in 2011 by the US Environmental Protection Agency. It was thought to be the most comprehensive shale gas emissions study ever undertaken on methane leakage. The findings were criticized by two Cornell University scientists whose study released two years ago claimed catastrophic levels of methane were being leaked by fracking operations. Energy experts and environmentalists celebrated the finding that almost all the escaping methane could be captured by state of the art equipment.
In California Senate Bill 4 was recently passed and signed by the governor and has come under fire by environmental groups. It imposes new regulation on fracking in the state, and the bill’s author State Senator Frank Pavley (D-Agoura Hills) has said that criticism is coming from lawyers looking for the “worst case scenario.” Changes made in the final hours have been criticized by Natural Resources Defense Council and the California League of Conservation Voters. The new law requires California’s Dept. of Natural Resources to conduct an independent, peer-reviewed scientific assessment of fracking; it also requires would-be frackers to apply for a permit with the state’s Division of Oil, Gas and Geothermal Resources. There are other provisions in SB4 structured around reporting standards, and environmental groups think the amendments compromised the original bill’s constructive guidelines.

Automaker Roundup:

Along with rolling out its dimethyl ether (DME), clean heavy duty truck, Volvo Trucks has reached zero landfill status at its New River Valley assembly plant in Dublin, Va. All of the waste generated at the facility is now being recycled, composted, or converted to electricity. Volvo Group has been at it a few years – waste reduction started in 2003 that resulted in coordinated efforts in reuse, recycling, and composting.
Honda is looking for another supplier of lithium ion batteries for its new line of hybrid vehicles. The company thinks it can seal a deal within a year that would generate a better battery at lower costs; Honda is also interested in having access to a second supplier in case there are delivery problems with the primary supplier. Since 2009, Honda has been going with its Blue Energy Co., a joint venture with between Honda and Japanese battery maker GS Yuasa Corp. It’s gone into Honda’s Earth Dreams hybrid drivetrain. Honda is counting on hybrids like its 50 mpg Accord hybrid to see strong growth in sales.
Jaguar Land Rover will be opening a $160 million research and development center in the UK by 2016 for its next generation of vehicle technologies for electric vehicles and hybrids, plus other powertrains. Jaguar Land Rover is now owned by Indian automaker Tata Motors; the company said about 1,000 academics and engineers will be working at its National Automotive Innovation Campus at Warwick University. It will be a collaborative research project coming from Tata Motors European Technical Center, Warwick Manufacturing Group, and the UK government’s Higher Education Funding Council.
Fisker Automotive could get a second life on October 11 when the US Department of Energy (DOE) auctions off its loan to the automaker. Problems run deep for Fisker, and it’s yet to file for bankruptcy; but the extended range sports carmaker hasn’t built a car in more than a year. A few investors have expressed interest in buying Fisker. German investor group Fritz Nols sent a detailed plan to DOE this recently; and offered to buy the beleaguered starup carmaker for $25 million.
Automakers and suppliers are starting to talk about developing a single standard for autonomous, self-driving cars. Experts spoke about it recently at the Michigan Automotive Summit in Detroit. Companies need to come up with a “standard which would make the entire industry rise around it much faster,” said Jeffery Owens, chief technology officer at Delphi Automotive.
The 2014 Chevrolet Cruze may soon be available in a bi-fuel compressed natural gas (CNG) version, joining ranks with gasoline and diesel Cruzes. This one will be through an aftermarket conversion. IMPCO will offer a bi-fuel conversion for the 1.4-liter, four-cylinder turbocharged Cruze engine. It will get 200 miles on natural gas and have some of its cargo space reduced by the CNG tank. It will be the only other EPA-approved 2014 car on the market competing with the Honda Civic Natural Gas, which is a dedicated CNG-only vehicle.

More electric vehicle rentals come to market
Rental cars are always a great way to get “butts in seats” with new types of vehicles like hybrids and EVs. Hertz is now offering Tesla Model S rentals in select US markets as part of its “Dream Cars” program. For starters, it’s now at the San Francisco and Los Angeles airports. Renters can get behind the wheel of the Model S Performance that comes with an 85 kilowatt-hour lithium-ion battery pack and a 416 horsepower motor. They probably shouldn’t tell renters that it can go 0 to 60 miles per hour in 4.2 seconds. Hertz has been at its since 2010 when it started offering the Chevrolet Volt and Nissan Leaf plug-ins.
In India, Mahindra Reva Electric Vehicles is testing out EV rentals in New Dehli, Mumbai, and Bangalore. Mahindra Eva e2o electric cars will be available in these three cities. It will cost 200 rupees (about $3.20) to rent an e2o for two hours. The electric car has a driving range of around 62 miles when fully charged and has a top speed of 50 miles per hour. It will tie into about 100 free charging points being installed in these three cities.

Six bills signed in California that should help deploy EVs and charging

California Governor Jerry Brown celebrated National Plug In Day his own way – by signing six bills promoting electric vehicles and alternative technologies in the state. There was some very good news for those building the charging infrastructure – one of them being Senate Bill 454 (SB 454), which adopts the Electric Vehicle Charging Stations Open Access Act. This means that the architecture is open for charging infrastructure deployment. While companies like ChargePoint have been pushing hard for proprietary networks to be the standard, California is adopting an open system for electric vehicle charging payment. Drivers will be able to pull up at any charging station and use their credit card to fuel their car; they’ll no longer be required to search for the limited number of charging stations that they have an account with.

Assembly Bill 1092 (AB 1092) addresses another tough issue for expanding the charging infrastructure – multi-family dwelling and non-residential development. The California Building Standards Commission and the Department of Housing and Community Developments are now required to develop standards for installing the charging stations.

Fans of the carpool lane stickers were probably thrilled to hear that the High-Occupancy Vehicle (HOV) extends access for low-emission and zero-emission vehicles until 2019; AB 266 and SB 286 extend white HOV lane stickers for battery electric vehicles and the green stickers for plug-in hybrids, respectively.

AB 8 will be funding $2 billion in green initiatives such as Alternative and Renewable Fuel and Vehicle Technology Program. It offers incentives for scrapping the dirtiest cars – along with $20 million to fund 100 hydrogen fueling stations. Fleets are being offered incentives through SB 359 that includes $20 million for the Clean Vehicle Rebate Project; $10 million for the Hybrid and Zero-Emission Truck and Bus Voucher Incentive Project; $10 million for the Heavy-Duty Vehicle Air Quality Loan Program; and $8 million for the Enhanced Fleet Modernization Program.

Some of these signed bills appear to be influenced by the state’s ambitious target of having 15.4% of new vehicles sold in the state to be zero emission (battery electric and hydrogen fuel cell) or plug-in hybrid vehicles by 2025. The state thinks that will bring more than 1.4 million zero emission and plug-in hybrid vehicles onto California roads by that year. A study by the state’s Air Resources Board is even more optimistic than that – the agency expects nearly 100% of all light-duty passenger vehicles sold in the state to be zero-emission vehicles by 2040.

Vinod Khosla isn’t backing away from biofuels as a smart investment

Alternative energies are having an extremely tough time of it lately – from alternative fuel vehicle fueling and charging infrastructure to development of renewable energies – public and private funding has been drying up for many projects. Biofuels have been going through the wringer – much of it tied into the struggle over corn ethanol being used as E10 in gasoline and potentially as E15 if it survives the political battle. Much of the controversy is also tied into the federal Renewable Fuel Standard, which many analysts think is quite unrealistic for bringing advanced biofuels into transportation at a large scale level of production. A few of the public companies have lost their market value as disappointed investors have pulled out and put their money into something else like smartphones and mobile applications.

Then there’s Vinod Khosla, one of the leading venture capitalists out there these days. Khosla hasn’t backed away from biofuels and is dropping down more cash on cellulosic biofuel producer KiOR Inc., He committed personally to fund up to $25 million in cash to KiOR, in addition to the $25 million that would come from his firm Khosla Ventures.

KiOR just announced that it will be doubling production at its Columbus, Miss., cellulosic fuels facility through setting up a second plant incorporating its own commercially proven technology. The company estimates that the development project will cost it $225 million; it will take 18 months to complete after breaking ground and the company is raising equity and debt capital to fund the construction project.

Khosla and other investors have seen biofuel companies take a deep dive on the market. Amyris Inc., Gevo Inc., and KiOR experienced collapse since their initial public offerings. Operational and technical delays have caused investors to pull away. It’s possible the Khosla could be part of bringing KiOR back and his company has made sizable investments in Amyris and Gevo.

Khosla believes biofuels could play a vital role in America’s economic prosperity and security. “The biofuels industry, if properly funded, is also capable of creating more jobs, with unsubsidized economics, than traditional fossil oil technology and putting every mill town in America with a shut down paper mill back in business as a thriving community,” Khosla wrote in the KiOR statement.

The US Dept. of Agriculture has played a key role in supporting biofuels and has now placed a new offering on the table. Farmers and rural businesses in 22 states are being offered incentives to help reduce energy consumption and increase the use of renewable technologies; a number of biofuels- and biomass-related projects are part of the federal program. The Rural Energy for America Program (REAP) program provides a grant for up to 25% of eligible project cost plus additional funding in the form of a loan guarantee.

Some of the available grants include those supporting flexible fuel pumps in California; E85 and biodiesel blender dispensers in Iowa; equipment to efficiently manufacture biodiesel and a biomass burner in Indiana; and two separate biomass boilers in New York.

Big Picture: GM takes on Tesla, How to market green vehicles to nerds

GM CEO Dan Akerson’s strategy to wipe Tesla Motors off the map
There’s more information coming out on General Motors’ agenda taking on competitor Tesla Motors. It seems to be based on the historic trend of a giant automaker wiping out a small startup. GM is willing to become the loss leader, and has the deep pockets to make up for it long term. GM CEO Dan Akerson told The Detroit News: “We’ll sell more (Chevrolet) Volts and lose less money on the Volts than they’ll lose on the (Tesla) Model S.” GM’s executive management wasn’t happy with the findings from a market study conducted during the summer and led by GM vice chairman Steve Girsky. Akerson is also skeptical that Americans will ever buy plug-in vehicles in large numbers. (Detroit News Reporter David Shepardson wrote that Tesla’s profits came entirely from California’s zero-emission vehicle credits and other credits – though many would disagree with that statement.) GM’s strategy to knock out Tesla seems to be based on a three-fold plan: 1. Flood the market with cheaper Chevy Volts. 2. Launch and flood more with a soon-to-be released $30,000 200-mile range electric car. 3. Go head-to-head against the Model S with the extended range, and comparably priced, Cadillac ELR. “But I do think when the (Cadillac) ELR comes out late this year, early next — it’s certainly in the same postal code as Tesla, but now we’re going to move up,” Akerson said. “It’s not going to be a mass-produced car.”

Toyota going very direct in its marketing of RAV4 EV
Marketing strategies used by automakers are changing at a consistently fast pace these days as unexpected trends and opportunities continue popping up; for example, what was initially a DVD rental company – Netflix – now produces and promotes its own TV series. Toyota has one of its own – marketing the all-electric RAV4 to go after tech-savvy early adopters who subscribe to DirecTV’s satellite service in Los Angeles, San Francisco, and San Diego. The TV ads are ending up on the TV screens of this micro-niche audience through what’s called dynamic advertising. Marketing data firms provide DirecTV with consumer information from credit cards and other sources to identify the most likely prospects that would have interest in the electric RAV4. These are consumers likely to buy new gadgets.

Already maxed out selling to early adopters? Don’t forget about nerds
Check out my post on Autoblog Green covering the launch of RideNerd.com. This could be the ultimate car shopping site for those consumers demanding detailed information on new car choices based on fuel economy, smog and greenhouse gas emissions, and cost of ownership. Nerds are hardcore researchers and analysts – and do comparison shopping to the nth degree.
Here are a few other points I would make about this unofficial market segment that could be of interest to those marketing new vehicles….

They’ve loved gaming from an early age – Dungeons and Dragons, Playstation, X-Box, and Nintendo.
They tend to have expertise in what’s being displayed at Comic-Con.
They tend to have an odd sense of humor – enjoying gallows humor, social satire, and bizarre movie scenes such as the Knights of the Ni demanding shrubbery in “Monty Python and the Holy Grail.”
They’re generally strong in mathematics and science during their school years.
Being right about something is a very big deal; debates go over well unless the nerd can be proven wrong – then it doesn’t go so well.

If you’re wondering how I’ve become so well informed about the lifestyle habits of nerds…. Let’s just say I only performed above average in math and science classes, but I’m good at asking engineers (aka “engi-nerds”) and scientists to explain, in layman’s terms, the nuts and bolts. I’ve never been too interested in gaming and haven’t purchased graphic novel superhero biographies. I do watch the Monty Python movie whenever I get a chance.

Tesla-Mania: Tweeting for engineering staff to deliver self-driving cars
Of course Tesla Motors CEO Elon Musk couldn’t let self-driving cars slip away as major automakers have announced plans to roll out autonomous cars by 2020. Musk and his company have covered it all – Tesla’s own branded version of fast chargers, battery swapping, the fastest commuter rail line concept ever conceived, customized lease packages, fashionable retail stores and service centers, Model S road trips, and chumming with loyal Twitter followers. Musk recently tweeted a “help wanted” ad on the social media site. He’s calling it an “autopilot system” for the Model S. Engineers who’d like work on that project for Tesla should contact the company at autopilot@teslamotors.com.

Car sharing is here to stay, and growing to large numbers
Navigant Research thinks car sharing is set to fly – from the current number of 2.3 million subscribing members around the world to more than 12 million by the end of the decade. Global revenue is expected to be growing by a large volume – from $1 billion this year to $6.2 billion in 2020. Automakers and car rental companies have jumped in the pool, taking on Zipcar (owned by Avis) and a few other upstart brands.

Chesapeake leaves natural gas vehicle market
Chesapeake Energy Corp. has eliminated its seven-member natural gas vehicle team, which had been responsible for part of the Oklahoma City-based oil and natural gas company’s efforts to develop additional markets for gas usage. Chesapeake has played an important role in adoption of NGVs and development of the infrastructure, and these vehicles play a major role in its own fleet, as Tim Denny, Vice President of Administration, explains in this video. Rich Kolodziej, president of Natural Gas Vehicles for America, said Chesapeake has been an important player, but other companies and organizations have taken on that role now.

Ford employees gaining access to workplace charging stations
Ford Motor Co. is joining ranks with what a few competitors have been doing – installing electric vehicle charging stations – at more than 50 of its US and Canadian offices and manufacturing plants. It’s being done to offer employees a perk – making workplace charging available. The automakers will start installing its 200 chargers in November and will continue rolling them out next year. Employees will be able to charge free for the first four hours on any Ford vehicle.

My day at AltCar Expo and thoughts on what it takes to create a strong green vehicle event

I had mixed feelings about once again attending AltCar Expo at the Santa Monica Civic Auditorium and its outside parking lot. I’ve been attending since 2009 (it started in 2006 and just completed its eight year), and it’s always been a must-attend conference – the most comprehensive ride and drive out there; excellent speaker panels with veteran experts in the field (government agencies, university research centers, automakers, infrastructure partners, consultants); display booths from automakers and organizations; and usually something very distinct you won’t forget (“Oh, I didn’t know the ports were using all-electric drayage trucks.”)

I’ve also had concerns about it. If you do a news search on AltCar Expo, you’ll see very little coverage of this significant conference. The attendance is also pretty light. I would think there would be a lot more people showing up (for example, on the fleet-focused sessions on Friday) in a city that’s considered to be a bellwether for alternative fuel vehicles and EV charging stations – not to mention that it’s one of the trendiest, wealthiest cities on the west coast. There are a lot of residents who own electric vehicles and support the basic premises behind alternative fuel vehicles – not to mention that Southern California is usually one of the leading markets where automakers first deliver green vehicles.

As for this year’s AltCar Expo, a few moments really stood out – Terry Tamminen – former head of California’s EPA during the Schwarzenegger administration when AB 32 and the Low Carbon Fuel Standard were being implemented – gave a clear picture of what’s happening in policy; Jon Coleman, fleet sustainability and technology manager for Ford’s North American Fleet, Lease and Remarketing Operations, had some very direct comments to make about the value proposition that needs to be fulfilled for EV charging and CNG refueling stations to go beyond symbolic to practical; Genze is launching an electric motorbike in the first quarter of next year that should stand out as utilitarian and hip to Millennials; and the Cal State Los Angeles EcoCAR 2 team was on hand (and so far is in second place among 15 universities in the US and Canada in this EPA and General Motors sponsored competition), displaying its converted Chevy Malibu plug-in hybrid flex fuel version. It was interesting to hear how strong sales have been since the recent introduction of Ford’s new F-150 natural gas pickup (the first half-ton CNG-powered pickup to come to market). I’ve always looked forward to attending AltCar Expo, and have always enjoyed the experience and learned a great deal about this important, new industry. I’ve just wanted to see a lot more people show up and have their own experiences with the technology.

It’s not the only green vehicle conference that faces big challenges increasing attendance, sponsorships, and other revenue to cover costs and pay for promotional campaigns – and playing a much-needed role helping to set a foundation for business growth. The Green Fleet Conference & Expo is coming up, put on by Bobit Business Media, publisher of the flagship Automotive Fleet; but there are only a limited number of people likely to attend even though it’s an excellent conference. ACT Expo is the most successful, highest attended green fleet-focused conference, and has successfully filled the void that opened up when the Alternative Fuel Vehicle Institute annual conference ended in 2010. Plug-In 2013 is coming up soon in San Diego and has been influential; the Electric Drive Transportation Association annual conference has been essential for EV stakeholders for several years; and NGV America’s annual conference is the flagship natural gas vehicle event. Still, attendance is limited at all of them, and their influence in media coverage, government policies, public opinion, and vehicle buyer decisions is slim. For those wondering what it’s going to take for green vehicle sales to increase along with all the positive environmental, energy, and economic impacts that many people are quite articulate about, I would say that successful conferences, trade shows, and vehicle displays are the meat and potatoes that need to go on tables.

Here are my thoughts on what could raise the numbers….

Get connected with major car shows. What about moving AltCar Expo in front of the LA Auto Show? Sure, it might be competing with the Green Car of the Year award, but it’s likely that efforts could be combined – such as continuing to have the ride and drive at the Santa Monica Civic Auditorium parking space; but what about having the speaker sessions at the LA convention center during the media days or during a dedicated event promoted by the auto show? There’s going to be a very interesting connected car event at LA Auto Show in November – maybe it could have been fused together as a broader topic? Smart transportation?
Coordinate the event with trade groups, research centers, and exhibitors. Last year, it was very productive to attend a pre-conference hosted by the Luskin Center for Innovation prior to the global EVS26 conference (put on by Electric Drive Transportation Association) at the LA convention center. It was fascinating information offered during presentations, but to a very limited audience. A much larger number attended EVS26, but once again, it was pale in comparison to many other events at that conference center. Organizations and businesses want to make gains in marketing exposure, public education, and through supporting technologies and sometimes controversial issues. I would think they should be included in the event planning process way ahead of time – and that could be one to two years out.
Get connected with fleet managers and Clean Cities coordinators. NAFA is doing a lot of it now through its relationship with Calstart and US Dept. of Energy’s Clean Cities leadership. But fleet managers and Clean Cities coordinators are down in the trenches and bring a lot of experience and expertise to the table. Put them on your conference planning committees.
Get celebrities to show up. Certainly, it would be tough to get big names to be placed on conference brochures – I doubt Elon Musk would be willing to be a keynote speaker; Neil Young and Willy Nelson support biofuels but are unlikely to put on a concert; T. Boone Pickens might show up and speak, but is likely to charge a hefty speaker fee; Tom Hanks was proud to drive an EV1 but would be very hard to get ahold of unless you’re a Hollywood insider. Ed Begley, Jr., is passionate about electric vehicles but might not be willing to speak at a conference in Chicago. Still, there are a lot of interesting and somewhat famous people out there who advocate and drive green vehicles – and could be convinced to come support the cause. Celebrities could include politicians, newscasters, experts (such as authors of influential books in the field), academics, actors, singers/musicians, athletes, and leaders of advocacy organizations. They might not be widely known, but could be icons to a sophisticated audience. And let’s be honest about it – we live in America, and celebrities are as big it gets. You might find that superficial, but just about every cause I can think of utilizes celebrities in their promotional campaigns whenever they can, and it tends to grab attention and conversation.
Location, location, location – and timing. Some markets usually deliver higher attendance than others, and it’s probably best to not have these types of conferences scheduled too close together.
Find sponsors willing to monetize the event. They’ll want a lot in return, but how unreasonable would that really be? All of the major conferences have a handful of large backers and sometimes a long list of companies willing to pay their dues to get on the list and perhaps exhibit at booths and host gala events – product unveilings, award shows, keynote speakers, etc.
Work together with organizations looking for such an event. The automotive and transportation sectors are chock full of organizations striving to better serve their memberships. Many are chomping at the bit to host an annual conference that elevates their importance and influence and brings together key stakeholders for valuable networking and education activities.
Make the ride and drive and vehicle displays distinct. One measure of an influential conference is the number of unveilings that happen during press conferences. There is a difference between what’s referred to by the conference planners as a product introduction and the actual launch of something. And if there’s no major unveilings to be announced, there are other ways to go – introducing a new mobile app; an upgrade to a vehicle’s features and color options; engine and powertrain enhancements; and infrastructure launches. If it’s been displayed at five conferences already, don’t claim it to be an introduction. As for ride and drives, there are ways to make it unique for that location – and user friendly for people standing in line waiting for their turn. Automakers sometimes offer incentives for car shoppers to earn when they show up at the ride and drive and go buy one of the new cars soon after.
Get lots of media coverage before, during, and after. Some conferences are good at getting media sponsors and offering perks for them to show up and create valuable content in articles, videos, podcasts/radio, and photo galleries. Targeted trade, professional, and special interest publications are critical to draw and reach important niches, but don’t forget about mainstream media. Getting reporters from Bloomberg, Reuters, Wall Street Journal, major media from the hosting city, and business publications, is a given for the big auto shows. Getting them to show up at niche conferences is a tough sell, but it becomes more newsworthy if a governor or a championship-game-winning coach are scheduled to drive up in their plug-in cars (or hydrogen fuel cell vehicle, natural gas vehicle, propane-powered truck, biodiesel bus, or hybrid vehicle) and say great things about the cause. Blogs and social media will also play a vital role in getting the word out.
Hold the speaker panels somewhere nearby that upgrade the professionalism and appeal of the event – such as at a nearby hotel where business conferences are popular these days.

Automakers are willing to send newly launched vehicles to car shows all over the world. They’re spending lots of money to reach eager consumers who love attending annual car shows and conferences. Green vehicles are unlikely to see anything of this size and scope, but the sales numbers are slowly inching up; and at some point, we’re going to see millions of them on the roads. To keep these vehicles running safely and efficiently, it will take a lot of people skilled and experienced in the field to be networking with and educating each other at significant industry conferences.

ARI’s Brian Matuszewski on what fleet managers are doing on the sustainability front

Does your organization have a sustainability officer on staff? The last time I counted, there were 19 of these filled management positions at US-based vehicle manufacturers; nine at automotive supplier companies; 16 at transportation companies (including fleet management, cargo transport, and delivery companies); and 12 in the energy sector (and that includes NPOs and research centers). Not all of them have the word “sustainability” in their job titles. They’re typically responsible for carrying out environmental and energy efficiency initiatives for their organizations; it tends to cover the end result of the entity (such as manufacturing clean, fuel efficient vehicles) and internal processes such as energy efficiency, recycling, and waste management. Sustainability has to do with what gets handed over to future generations.

Brian Matuszewski is one of the few sustainability officers, so far, in fleet management. He serves as manager – strategic consulting, sustainable strategies at ARI, one of the top fleet management companies based in the US. Matuszewski spoke to me last week about his duties at the company – and what it’s like to be among the growing movement of management professionals focused on sustainability issues. ARI’s clientele includes fleets in the corporate, government, and NPO sectors. The Cornell University graduate previously served at the US Environmental Protection Agency, as an analyst at P&L in Mexico City, and joined ARI earlier this year.

He’s primarily focused on supporting clients’ efforts to operate sustainable fleets with alternative fuel vehicles, fuel efficiency, and research and consulting services. Fleet managers are interested in implementing organizational targets to reduce carbon and greenhouse gas emissions, supporting their country’s energy independence, and maximizing operational efficiencies and cost reductions. Matuszewski starts out by assessing fleet data and working with clients on integrating what makes the most sense for them.

Along with green vehicle acquisition decisions, Matuszewski said that ARI’s Environmental Management System helps clients monitor energy efficiency, manage waste going to landfills, implement recycling programs, and track baseline data globally. These days, fleet managers wear a lot of hats – their duties go way beyond fleet management; ARI assists fleets in reducing emissions and increasing efficiency in different facets of fleet management duties. Some fleet managers are working closely with sustainability managers within their organizations. “Fleet managers are getting some pressure from sustainability officers – buy more hybrids, etc.,” Matuszewski said. “The fleet manager’s job is a lot more comprehensive.”

European fleets are dealing with taxation on emissions, and in the US, several government and large corporate fleets are implementing sustainability initiatives – generally designed to meet carbon emissions targets. Smog emissions are not a priority for fleets these days due to advanced technologies that are commonplace in new vehicles; reducing CO2 emissions is a top priority for a growing number of fleets. Diesel powertrains are being tracked, too, and a lot of that is being dealt with effectively by regulatory compliance including diesel being sold now at fueling stations that “combust fuel in a clean way,” Matuszewski said.

As for alternative fuel vehicles, that varies fleet by fleet – plug-in electric vehicles, hybrids, natural gas vehicles, propane autogas, and biodiesel are being looked at. “Alternative fuels are not the only way to go green,” he said. “They’re optimizing fuel efficiency, and gasoline and diesel engine vehicles can be pretty clean.” At the end of the day, fleet managers have to meet their organization’s goals when making fleet vehicle acquisitions. “Whether you believe in global warming or not, you need to make a strong business case,” Matuszewski said.

You may notice that quite a few Millennials (along with Baby Boomers and Gen Xers) can get pretty fascinated and passionate about sustainability – and might end up choosing to travel down that career path, as did Matuszewski. “At the university setting, it’s become a hot topic and not a fad,” he said. The terminology now includes cleantech, clean transportation, and sustainability. Whether it be students majoring in engineering, architecture, public policy, or business management, a lot more of them are adding it to their degrees and are becoming active in campus in organizations such as Net Impact. “A lot of people coming from college see it happening and feel good about it,” he said. It makes a lot of sense to them – in creating economic growth and innovation. It was a hot topic at Cornell University while he attended, and he’s been seeing a lot of topical conferences taking place across the country.

Matuszewski also emphasized that automakers are not getting enough credit for embracing sustainability. For example, Ford’s Rouge plant now utilizes a zero emissions building, and soybeans are being used inside Ford vehicle interiors, he said. Fleets are going in that direction, too, and are making a solid contribution to sustainability through the volume of vehicles they’re purchasing, setting up onsite alternative fueling, and are part of building the infrastructure. ARI works with clients to extract and analyze data and “customize sustainable solutions,” he said.