Reader Survey: What do you think it will take to move green vehicles forward?

Volt driving up mountainIf you’ve been on a conference call with stakeholders, or had a coffee at Starbucks with a few of them, questions always come up:

  • What will it take to grow sales of electric vehicles, natural gas vehicles, and other alternative fuels and vehicles?
  • Where is the charging and fueling infrastructure going?
  • How do you deal with misinformation being thrown out over the internet on alternative fuels and vehicles?
  • Are government incentives going away?
  • How do you educate regulators (and voters and consumers) on what it really takes for these technologies to work in the marketplace?
  • How are automakers going to comply with stringent fuel economy and emissions standards?
  • How many years away are we from advanced batteries, fuels, and technologies becoming more economically viable?

Green Auto Market is featuring its first reader survey with the goal of making the newsletter more reader friendly. The survey questions are also designed around gaining insights on your ideas and experience in what it’s going to take for alternative fuel vehicles and clean transportation to move forward in sales, public support, and the regulatory and economic environment.

When you click on the survey link, you’ll find five questions asking for your input on:  topics of interest; issues that need to be addressed to gain more purchasing interest; the importance of stakeholder groups in shaping the industry’s future; related topics you’d like read more about such as renewable energy and futuristic, advanced technologies; and marketing and education methods that you think would be most effective in promoting support for purchasing decisions and public perception.

Results from this survey will be presented soon in an upcoming issue of the newsletter. Your privacy will be respected – survey respondents will not be revealed in coverage of the survey results. Readers of Green Auto Market tend to be active in the new and growing industry – your feedback would be much appreciated. Click here to take the survey.

Keystone XL Pipeline: What’s likely to happen next

Keystone pipelineThe US State Department issues its long-awaited report Friday on the proposed 1,700-mile Keystone XL pipeline from Alberta, Canada to gulf coast refineries in Texas. The State Department report said the pipeline would not substantially worsen greenhouse gas pollution. Once it’s built, the pipeline could carry 830,000 barrels of oil a day; the report says that this volume of oil would still be extracted from oil sands fields in Alberta and delivered to US refineries to have the oil extracted by rail instead.

Here are a few points I would make about this decision:

  • President Obama is likely to support the 1,700-mile Keystone pipeline; in a speech last summer, he said his administration would approve the pipeline if it didn’t “significantly exacerbate” the problem of greenhouse gas emissions. Secretary of State John Kerry is in a tough position as he studies his department’s 11-volume report and issues a statement about it in weeks or months ahead. Kerry has been a clear advocate of fighting climate change, and many significant environmental leaders are putting the pressure on Kerry and Obama to reject the Keystone pipeline.
  • The US has been working hard on reducing imports of foreign oil in recent years, and this is one way it’s being done. Canada is, by far, the largest provider of foreign oil imports to the US, and Mexico is also one of the top suppliers of oil to the US. The Mexican government recently passed a sweeping energy reform bill allowing foreign investors in their market instead of the state-run oil giant controlling all of it. The Keystone pipeline, changes in the Mexican regulatory environment, and substantial growth in US oil and gas fields, means that there’s more oil coming to this country from North America and not from OPEC countries. Canada and Mexico are NAFTA partners and are much closer than other markets in the Middle East, Africa, and South America. Shipping the oil is faster and cheaper than from other markets, and the US has strong alliances with these two neighboring countries.
  • Gasoline and diesel prices have been softening in the US and they should stay down this year. As mentioned above, the oil supply in North America is growing and that’s likely to keep prices down. That’s also likely to have some effect on market demand for electric vehicles, hybrids, and alternative fuel vehicles that usually cost more than comparable gasoline-engine vehicles. If you look at the surveys and marketing campaigns for green vehicles, gasoline prices are usually a top issue. That will need to change to get average consumers interested in making that purchase. Early adopters already own their green cars, and now it will probably take a revised marketing message to grow the market. Long-term cost savings and environmental benefits (emissions reductions) usually go over well with consumers, fleets, and transportation companies.